Ad Tag Macros

DMP and DSP plus SSP TO DSP Cookie-Synching

Admin December 25, 2014

How does cookie sync work between DMP and DSP? Cookie sync is depend on the DMP and DSP . DMP(Data management platform). All data ...

DMP and DSP plus SSP TO DSP Cookie-Synching DMP and DSP plus SSP TO DSP Cookie-Synching

Reviewed by Admin on December 25, 2014 Rating: 5

Admin December 24, 2014

Data-management platform (DMP) partners that it would impose new restrictions on pixels fired by campaigns that run on the Google Displ...

DMP Pixel

Reviewed by Admin on December 24, 2014 Rating: 5

Admin December 18, 2014

Cache buster mostly used in impression tracker provided by third party.In order to understand its role, we need to know its functionalitie...

Significance of cache buster in click tracker

Reviewed by Admin on December 18, 2014 Rating: 5

Admin December 06, 2014

Acquisition: When a user signs up, makes a purchase, or performs some other desired action in response to an ad. Also called a conve...

Ad Ops Terminology A to Z

Reviewed by Admin on December 06, 2014 Rating: 5

Admin December 05, 2014

WHAT ARE DISCREPANCIES ? As a standard practice in interactive advertising, advertisers and publishers maintain independent ad servers to...

Resolving 3rd Party Discrepancies

Reviewed by Admin on December 05, 2014 Rating: 5